Qualitative Research
Qualitative research at Infosec Market Insights (IMI) employs conversational and open-ended dialogue to gather in-depth insights and understand the "what" and "why" behind people's opinions. This approach is invaluable for uncovering nuanced aspects of consumer behavior and preferences. For example, imagine a convenience store aiming to increase customer traffic. Through qualitative research, we engage in thorough conversations with potential customers to explore reasons behind demographic preferences, such as why more men than women frequent the store.
FGD
Our focus groups facilitate in-depth discussions, uncovering attitudes, perceptions, and motivations that influence consumer behavior.
IDI
Our qualitative IDIs involve detailed, one-on-one interviews that provide profound insights into individual perceptions and experiences.
Triads
We conduct triad interviews involving three participants to explore dynamics and gather multiple perspectives on specific topics.
Phenomenological Research
Studying subjective experiences and perceptions to understand their essence and meaning.
Ethnographic Research
Immersive study of cultural behaviors and practices within specific social contexts.
Grounded Theory
Developing theories based on empirical data gathered through systematic analysis.
Historical Research
Investigating past events and contexts to uncover insights relevant to current phenomena.
Case Study
In-depth examination of a particular case or situation to extract detailed insights and lessons.
Action Research
Collaborative inquiry into practical issues, aiming to foster positive change within organizations or communities.
