Track the signals that shape
brand strength.
Brand health is built through awareness, perception, experience, preference, and loyalty over time. IMI's Brand Health & Consumer Insights helps brands understand how these signals are changing and what is driving movement.
By combining ongoing tracking with deeper consumer understanding, we reveal where the brand is gaining strength, where perceptions are shifting, and which opportunities deserve attention.
What is changing in your brand relationship?
We connect tracking and consumer understanding to reveal how brand relationships evolve and what is influencing that change.
Brand Health Tracking
Monitor the key measures that show how brand strength and consumer relationships are developing.
Consumer Understanding
Explore the attitudes, needs, behaviors, and motivations shaping how consumers experience the brand.
Competitive Brand Tracking
Understand how the brand performs relative to competitors across important measures and perceptions.
Tracking Over Time
Identify meaningful shifts, emerging patterns, and changes in brand performance across successive waves.
Awareness
Perception
Preference
Loyalty
Understand the story behind the score.
Brand metrics become more valuable when the reasons behind movement are understood. Awareness, perception, experience, preference, and loyalty all contribute to how brand relationships evolve.
IMI connects tracking measures with deeper consumer context to reveal what is changing, what is driving those changes, and where brands can strengthen relevance, differentiation, and long-term relationships.
Strong brand decisions come from understanding both the numbers and the people behind them.
BRAND HEALTH & CONSUMER INSIGHTS
What we evaluate.
Awareness & Consideration
Track how strongly the brand is known, recalled, and considered across relevant audiences and decision stages.
Image & Associations
Understand the attributes, ideas, and perceptions consumers connect with the brand and how these evolve.
Usage & Loyalty
Measure brand usage, experience, repeat behavior, and relationship strength to reveal retention and growth signals.
Competitive Position
Benchmark the brand against competitors to identify relative strengths, weaknesses, and changes in market standing.
