Understand what wins attention
at the shelf.
Shopper decisions happen quickly in environments filled with competing products, messages, and choices. IMI's Shopper & Shelf Intelligence helps brands understand how visibility, placement, assortment, and retail context influence shopper behavior.
By evaluating the shelf as shoppers experience it, we identify what gets noticed, what supports navigation and comparison, and where changes can strengthen consideration and choice.
What shapes the shopper's decision?
We help brands understand the shelf factors that influence discovery, comparison, consideration, and final product choice.
Shelf Visibility
Does the product stand out clearly enough within a crowded competitive environment?
Product Findability
Can shoppers locate the product quickly and understand where it fits within the category?
Navigation & Choice
How do shoppers move through options, compare alternatives, and arrive at a decision?
Promotion Response
How effectively do promotions and point-of-sale cues attract attention and influence choice?
Visibility
Position
Choice
Purchase
See the shelf as shoppers experience it.
Shelf performance depends on more than product presence. Visibility, placement, surrounding products, and retail cues all influence what shoppers notice, compare, and consider.
IMI brings these factors together to reveal how shoppers navigate the shelf, where attention is gained or lost, and which changes can strengthen consideration and choice.
Better shelf decisions begin with understanding how shoppers actually navigate and choose.
SHOPPER & SHELF INTELLIGENCE
What we evaluate.
Shelf Layout Evaluation
Assess how shelf structure and product arrangement influence visibility, navigation, comparison, and shopper attention.
Product Placement
Understand how different positions affect noticeability, consideration, and the likelihood of a product entering the choice set.
Assortment & Range
Evaluate how product mix, range, and alternatives influence category navigation and shopper decision-making.
Promotion & POS Testing
Test promotional messages and point-of-sale materials to understand their impact on attention, engagement, and choice.
