Win visibility and choice in digital commerce.
Digital purchase decisions are shaped by search, imagery, product content, comparison, and ease of navigation. IMI's Digital Shelf & E-commerce solution helps brands understand how these elements influence discovery, engagement, and choice.
By evaluating the digital path to purchase, we identify where products gain or lose attention, how content supports understanding, and which experience improvements can strengthen consideration and conversion.
What drives performance on
the digital shelf?
We help brands understand how visibility, content, comparison, and experience shape product discovery and online choice.
Findability
Can shoppers locate the product quickly through search, category navigation, or browsing?
Content Clarity
Does product content communicate the right information clearly enough to support confidence?
Visual Impact
Do imagery and visual assets capture attention and help shoppers understand the product?
Conversion Signals
Which parts of the experience strengthen or weaken consideration and intended purchase?
Visibility
Content
Comparison
Choice
Understand the digital path to purchase.
Online shoppers make decisions quickly, with competing products and information always close at hand. Visibility, imagery, content, comparison, and navigation all influence whether a product earns consideration.
IMI helps reveal where the digital experience builds confidence, where shoppers encounter friction, and which improvements can strengthen discovery, engagement, and choice throughout the online journey.
Digital performance improves when every step makes the shopper's decision easier.
DIGITAL SHELF & E-COMMERCE
What we evaluate.
Product Page Evaluation
Assess product-page structure, information, imagery, and hierarchy to understand how effectively the page supports decisions.
Digital Content Testing
Evaluate titles, claims, descriptions, imagery, and other content to identify what improves clarity and engagement.
Competitive Shelf Review
Compare digital presence against competitors to understand relative visibility, content strength, and points of difference.
E-commerce Journey Testing
Explore navigation, comparison, and decision points across the online journey to identify friction and improvement opportunities.
