Turn product experience into
confident decisions.
Products succeed when the experience meets or exceeds consumer expectations. IMI's Product & Consumer Testing helps brands understand how people perceive, use, compare, and respond to products in relevant contexts.
By evaluating experience, performance, preference, and areas for improvement, we provide evidence that can guide product development, refinement, positioning, and launch decisions.
What does your product need to deliver?
We help brands understand the experiences and product characteristics that drive satisfaction, preference, and future choice.
First Impression
What does the product communicate immediately, and how strong is the initial response?
Usage Experience
How do consumers interact with the product, and where does the experience meet expectations?
Preference
Which attributes or experiences contribute most strongly to liking and product choice?
Improvement Priorities
Where can focused changes strengthen the product experience and overall consumer response?
Experience
Performance
Preference
Optimization
Understand the experience behind preference.
Consumer response is shaped by the complete product experience, from first impressions and usage to perceived performance, satisfaction, and preference.
IMI helps uncover what consumers value most, where expectations are being met or missed, and which improvements can strengthen the experience before launch, reformulation, or continued optimization.
Better products come from understanding what consumers experience, value, and choose.
PRODUCT & CONSUMER TESTING
What we evaluate.
Product Evaluation
Assess overall product appeal, perceived performance, relevance, and response across the intended consumer audience.
Usage Experience
Understand how consumers interact with the product and identify strengths, difficulties, and moments that shape satisfaction.
Comparative Product Testing
Compare products, variants, or alternatives to determine relative preference and the attributes driving that choice.
Optimization & Refinement
Identify specific opportunities to improve the product experience, strengthen value, and support future development decisions.
